Last weekend I took part in technology and innovation festival iNOVUSS is Riga. I participated in discussion about financial sector future in the context of the classic topic: Banks vs. Fintechs. While a couple of years ago the discussion really was around this middle word versus, over time it changed to in cooperation with, and now I believeit simply has changed to financial industry consisting of banks and fintechs. Below I have pointed out couple of advantages fintechs like TWINO have over banks, while competing, cooperating and coexisting in the financial industry.

COMPETITIVE ADVANTAGE

The competitive advantage for FinTechs over banks is that FinTechs do everything vice versa – Fintechs start with product, testing, then product changes and improvement and only then turn to regulation and compliance.
Banks work the other way around and hence don’t have room for mistakes. In this way fintech have the chance and freedom to perfect the product and adapt to the market. TWINO works the same way – we start with product and what we want as the outcome and only then find a way to be compliant. We don’t let regulation to slow us down.

PEOPLE

One of the highest value for fintech is the people that work there. These people are not ruined by the corporate bullshit and are very hands-on. This especially applies to top management – in TWINO every management team member is very hands on and involved in processes, not afraid to get his or her hands dirty.
While banks are full of the people who aren’t ready to be involved themselves, they will be slowed down.

REGULATION

We at TWINO see increasing regulation in Latvia for platforms like ours as an advantage. For our investors it means credibility and transparency and for us it means higher trust from our investors. Both sides are winners.

How we approach it and make sure it doesn’t get involved in product development is very much dependent on company culture and ability to be agile and adapt. In TWINO we put big focus exactly on this to ensure that while we are compliant and act according to regulation, we keep the way we work as it is.
At TWINO we have People team to push the agenda, hands on leadership and employees who can adapt and act fast.

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Anastasija Oleinika

TWINO Group CEO

As TWINO Group Chief Executive Officer Anastasija drives overall success of the business and increasing shareholder value through execution of the strategy. Before her role as CEO of TWINO Group, Anastasija was Group CFO for three years as well as Group COO for a year.

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